noun - A test done in order to learn something or to discover if something works or is true.
Some people believe that experiments on animals should be banned.
If you want to create a new experience for users, you need to be curious and make some experiment. The important point of experimental design is doing it truly with reference to the basic design rules and not doing exaggerate.
There is an Instagram page that share “ugly designs”. Few of them are experimental ideas and the rest is tons of tragic examples of trying to become experimental. If you are interested to own one, here its website.
Febre Black is available on Behance.