noun - information or statements of opinion about something, such as a new product, that can tell you if it is successful or liked
Have you had any feedback from customers about the new soap?
Pedro Canhenha explains in Feedback and the Design Process "Merriam-Webster defines feedback as “the transmission of evaluative or corrective information about an action, event, or process to the original or controlling source”. Within the Design Thinking Process, feedback is something that should permeate the experience throughout its entire existence. The process itself is a journey, discovering and uncovering opportunities to build solutions that are more rewarding for users and clients. However, in order to fully capture these journeys, research has to be conducted in order to fully understand the context in which users/clients operate a certain product solution, alongside a variety of factors (demographics, economics, politics, internal organizational processes, teams), which inform why their decisions take the paths that they take. In essence, understanding clients/users can be a herculean task, something that takes time, resources and a considerable amount of effort."
Design Thinking Feedback Tool - Feedback Capture Grid
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