noun - the possibility of something bad happening
It is a risk that he isn't willing to take.
Being a designer is a profession has a little risk in it, especially if you work on innovation and changes. Nobody likes change.
Let’s take a look at Instagram innovation process of Instagram logo. Ian Spalter and his team developed a simpler and more functional logo, but guess what? Everyone complained at the first. After a while, everybody got used to the new one, and even love it more. For interested audiences, there is also a documentary episode about the Ian.
New Instagram Logo
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