noun the fact of something interesting or pleasant happening by chance


Meeting her like that, and there of all places, was true serendipity!

The word was introduced into literature in 1754 by the English art historian Horace Walpole. Walpole was influenced by the fairy tale "The Three Princes of Serendib". The princes in the story go on many adventures in Serendip (present-day Srilanka) and find happiness by constantly discovering something by accident.

The invention of post-it, an indispensable tool of design research, is an example of serendipity. In 1968, Dr. Spencer Silver, a scientist at 3M, was attempting to develop a super-strong adhesive. However, the accidental result is an almost non-stick adhesive! He created a "low-tack", reusable, pressure-sensitive adhesive. Although Silver explains this invention at seminars, it is not accepted within 3M. In 1974, his colleague Art Fry listened to Silver at a seminar and came up with the idea to fasten the bookmarks with this glue. Then he developed the idea.                      Serendipity shows the importance of happy accidents. There can be a serendipity anytime anywhere. However, you must also have the skills and experience to realize this.


  Baht's design values ​​are simplicity, functionality, typography and serendipity. Because it is not just the designer that provides the "perfect" design. A customer who paves the way for the designer, gives them sufficient time, and provides content which leads to pleasant coincidences are also crucial.


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